The Heart Walk is the American Heart Association’s premier fundraising event, dedicated to saving lives from the nation’s No. 1 and No. 5 causes of death—heart disease and stroke. The annual event brings together communities, sponsors, and advocates to raise critical funds and awareness in support of life-saving research and education.

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The Announcement Lab (TAL) supported the American Heart Association Atlanta chapter with creative digital services designed to capture the scale, energy, and impact of the event. The scope of work included photoshoot production, commercial and video production, and social media support to amplify post-event engagement.

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These services were brought together in the official event recap video, highlighting participant involvement, sponsor presence, and the mission-driven impact of the Heart Walk across the Atlanta community.