As a Social Media and Digital Marketing Contractor for the American Heart Association, I developed and executed multi-channel campaigns to raise awareness about heart health and community initiatives. I created original photo and video content, managed blog writing and SEO strategy, and crafted email marketing campaigns to boost event participation and donor engagement. I also built registration landing pages for key events and optimized them for both user experience and conversions.

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In addition to organic content, I ran paid Meta ad campaigns to drive attendance, fundraising, and brand visibility. My work ensured the organization’s message was both emotionally resonant and strategically impactful, contributing to a cohesive digital presence that moved audiences to take action.