I served as Social Media Manager and later as a Marketing Contractor for FINAFLEX®, supporting the full range of marketing initiatives for both FINAFLEX® and its sister brand, Redefine Foods. In this role, I played a key part in launching new products, most notably helping to introduce the Oatmeal Protein Pie into over 500 major grocery and wellness retailers nationwide — including Walmart, GNC, The Vitamin Shoppe, and boutique wellness stores across the U.S.

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My responsibilities included managing social media calendars, creating and scheduling posts that aligned with brand voice and business goals, and executing email marketing campaigns that nurtured customer loyalty and drove sales. I also oversaw website updates, ensuring all digital touchpoints reflected current promotions, new product launches, and brand messaging. Through these efforts, I helped elevate brand visibility, strengthen consumer engagement, and support retail success.