Keto is one of the most growing diets that people worldwide are exploring. FINAFLEX® took the lead by launching the healthiest keto-friendly beverage, KETOHYDRATE®, into sam’s Club. For 2019, this was a very forward-thinking business move. Because of this launch, FINAFLEX® became one of the founding brands of ketogenic lifestyle products on the market. As the Social Media Manager on this campaign, I recruited and onboarded a range of influencers from micro to macro. Amongst these influencers was Miss Virginia, an avid Keto enthusiast. I sent these influencers product packs to try KETOHYDRATE® and provide me their honest reviews to showcase. In addition, I created over 100 posts and ads for organic and paid social media content; I created weekly email campaigns, made a hyper-targeted DM plan to conduct genuine and personalized conversations with keto and low carb lovers. I also designed a giveaway landing page to funnel users to blast interested customers continually. To maintain brand and message consistency, I updated all social media cover art with the same ad formatted to each dimension requirement. In addition, I performed daily regular engagement with our profile visitors for retention. The launch was a 30-day holiday slot in Sam’s Club. In the first week of our launch, we sold record numbers of our products over other holiday launches. Sam’s Club was impressed with our ability to leverage social and digital media to successfully launch a brand new product in a major store chain; they offered FINAFLEX® a deal to launch Oatmeal Protein Pie®, another FINAFLEX® product, in over 200 Walmart Stores nationwide the following Fall. I was highly appreciative to be trusted to serve as the Social Media Manager on this campaign and honored to be a part of FINAFLEX® history. Check out some of the assets I created for this campaign below.