Mzuri Cosmetics is a premium hair and skincare brand rooted in heritage, science, and intentional care. Inspired by the founders’ personal struggle with dry, itchy skin and scalp conditions, Mzuri merges the purity of organic, responsibly sourced African ingredients — including shea butter, African black soap, and natural oils — with clinical precision. Every product is thoughtfully formulated to nourish, protect, and restore, while celebrating the richness of African tradition and sustainability.

 

As a key creative and marketing partner for Mzuri Cosmetics, I help shape and elevate the brand’s digital presence across platforms. My contributions include:

• Developing and executing social media strategy that engages and grows Mzuri’s audience with meaningful storytelling and impactful visuals.

• Writing and designing email marketing campaigns that drive loyalty, education, and sales.

• Creating campaign concepts that highlight Mzuri’s ingredient integrity, sustainability, and mission.

• Producing and managing content for Instagram, TikTok, and website — from product features to founder spotlights and customer education.

• Strengthening Mzuri’s brand voice to reflect its values of quality, care, and purpose.

Together, we are building a brand that invites people to embrace intentional, heritage-rooted self-care.